As an MSP you should take LinkedIn 10x more seriously than you currently do. Here's why...
I made a big decision with my MSP Marketing Edge product development team this week.
We've launched an exciting new project to help our members reach more decision makers on LinkedIn and better influence them.
Details are super secret for now... I'll unveil all in a few months' time.
But... why my obsession with LinkedIn?
Because it’s THE most powerful social network for MSPs. Every prospect you could ever want is there and you can easily reach them.
Do you know what kind of business you’d most like to work with? Start by looking for them on LinkedIn. You want to connect with the decision makers and influencers.
There are a few ways to do this. You could make a list of business names and run a LinkedIn search.
Or you could decide on several verticals you like and search for, say, “lawyers Your Town”, “accountants Your Town”, etc.
You can also repeat this search on Google, adding the word “LinkedIn” of course.
For a shortcut, find someone in your town who is already connected to the people you want to reach. Connect to them, and then connect to their connections.
(There’s a setting in LinkedIn that hides your connections to stop someone doing this to you.) 😃
Every weekday, you’ll attempt to connect to 10 new people. Yes, you may need a paid LinkedIn subscription to do this. Maybe 2 of them will accept your connection request.
Doesn’t sound a lot until you look at the figures:
2 connections a day
x 5 days
x 50 weeks
= 500+ new connections a year… every year
The power of a marketing system strikes again. This is why you want to turn this activity into a daily task.
It’s 10 mins of work every day, which is nothing. But over a year it compounds, and all those tiny actions turn into something impressive.
