I bet there's something online about your MSP, that you had no idea was there...
When was the last time you Googled your MSP?
By that I mean you put your business name in speech marks (so you get exact hits), and then check all pages of Google results.
Every MSP owner I've ever asked to do this has discovered something they didn't know about.
It might be a bad review that was left on some reviews platform they didn’t know about. Or it might be a mention of them somewhere… there’s always something.
I just did it for my MSP Marketing Edge, and discovered a Reddit thread about us!
You want to see exactly what’s being said about you until you run out of mentions of your business.
This is called your digital footprint.
And the reason you must be on top of this is because some of your potential future customers will do this before they’ll sign a contract with you.
Of course your footprint will change all of the time, which is why it’s worth repeating this on a six-month basis.
Or you could partly automate it. Set up a Google Alert for your business name so every time there's a mention of you somewhere, you get an email.
It's not perfect and will sometimes miss mentions. But it's a good way to set and forget the process of checking your digital footprint.
