Need to give your marketing an overhaul? Many MSPs turn to Ulistic or the MSP Marketing Edge. Here's a comparison…
Your website is your shop front and the window of your business to the rest of the world.
Your prospect’s first view of the services that you offer is crucial to winning their business. So why do so many MSPs fall short?
In this guide, we see how MSP website specialists Ulistic and MSP Marketing Edge, providers of marketing content and tools, could make your website stand out from the noise.
Let's be transparent: This article has been written by the team behind the MSP Marketing Edge. Our goal is to give a fully balanced view. This review is based on information available on websites and Google Reviews.
The service: Ulistic
Describing themselves on their website as ‘MSP marketing champions’, Ulistic say that getting new opportunities is hyper-important, and that ‘without a steady flow of new business opportunities, your small business will struggle to remain profitable and provide a high standard of living for you and your team members.’
The team has many years of experience with digital marketing, SEO, website development, pay-per-click management, social media, email marketing, executive coaching, sales development, peer-to-peer interactions and specialises in B2B marketing services for MSPs and cyber security companies.
The service: MSP Marketing Edge
MSP Marketing Edge believes that marketing content is key to MSPs and simply delivers this and the tools you need to get your marketing out there.
The business does not build websites or offer any kind of bespoke service. Instead, they offer a service only working with one MSP per area to avoid clashes – if your area has already been locked in by a competitor, you can join a waiting list.
Becoming an MSP Marketing Edge member unlocks access to strategy and unlimited support from founder Paul Green and his team to attract new clients and retain existing clients. There's also a community of 700+ non-competing MSP owners.
Accessed via an online portal, the MSP Marketing Edge provides new marketing content for its 3 step lead generation system every Thursday. With an additional set of bonus content delivered on the 10th of every month.
There's also a library of evergreen marketing tools, including lead generation campaigns, a book called Email Hijack, and an IT Services Buyer's Guide that members can brand as their own.
Clients also get more than 100 technology videos to enhance their website's credibility, along with smart web tools such as a password checker, Have I Been Pwned email checker, and a pricing/downtime calculator.
The cost: Ulistic
Like many full-service MSP marketing agencies, the business does not publish prices on its website – it does, however, state that all their advertised services are available for a one-off monthly fee.
The website offers the option of requesting a strategy call to discuss specific marketing needs and says that members can then access all or some of the services as required, including lead generation, blog content, MSP focused marketing videos, Google optimisation and specialised content.
The cost: MSP Marketing Edge
The MSP Marketing Edge has clear and transparent pricing. As a subscription business, there’s a fixed monthly payment. At time of writing this is just £149+VAT for MSPs in the UK, and US$199 for MSPs anywhere else in the world.
Every new member enjoys a 30 day free trial, and is protected by the guarantee of no contract, with the option to cancel any time.
The service has more than 700 non-competing members, so offers immense value for the huge amount of marketing materials and support that's included.
What MSPs say
About the people behind the services
Stuart Crawford is the founder and CEO of Ulistic. Under his leadership, the business has grown to become a full-service marketing agency for managed service providers across Canada, the US and Australia. Stuart firmly believes that success is a journey to be taken one step at a time – and this is exactly what he has done with Ulistic. Today, the business boasts a team of 30 members who work to serve the needs of hundreds of clients.
In 2022 Ulistic joined forces with Nate Freedman’s Tech Pro Marketing.
Paul Green at MSP Marketing Edge is the world’s go to marketing expert. Paul lives in the UK and sold a previous marketing business in 2016 before moving into the Channel. He is active on Facebook inside his MSP Marketing group, also contributes to The Tech Tribe, and has seen 200,000+ downloads of his MSP Marketing Podcast.
