Technology Marketing Toolkit vs MSP Marketing Edge [2025]: Which is best for MSPs?

Most MSPs take their marketing way more seriously these days. They can see the link between great marketing, winning more new clients and making more net profit.

This is great, as there are many high quality services available to help MSPs improve their marketing. In this article we'll compare two of the most popular:

• Technology Marketing Toolkit
• MSP Marketing Edge

Let's look at the service, cost, and what MSPs say.

For transparency, this article has been written by the team behind the MSP Marketing Edge (although we're aiming to be balanced). This review is based on information available on websites and Google reviews.

Why is some information blurred out on this page? A lawyer acting for the CEO of Technology Marketing Toolkit contacted us in February 2025, saying we did not have permission to use the CEO's image or name, which is a registered trademark in the US. We were happy to remove this information. You can find out the name of the CEO and see her image on Technology Marketing Toolkit's website.

Technology Marketing Toolkit provides a range of different services for MSPs to improve their marketing.

The company has been in the Channel since 2001 and has a good reputation. Its product and service range are mature, starting with courses to help you understand why you have specific marketing problems, and then tackle them.

There are IT marketing campaigns and comprehensive sales resources you can access as part of your membership. Technology Marketing Toolkit also has an impressive MSP-specific 'done for you' service. Their team will do a series of marketing tasks for you, including posting social media, book publishing, list building, newsletters, postcards, and shock and awe boxes. Some of these services may or may not only be open to ongoing subscribers.

There are many different levels of membership at different price points. You can take a Toolkit membership which gives you access to the tools. Or, upgrade to the Accelerators Club, aimed at MSPs with revenue of $500,000 or more. Perhaps the most popular level is the Producers Club, which is designed to take your MSP to the $10 million turnover level.

Whatever marketing service you're looking to have done for you, it's likely the Technology Marketing Toolkit team can help.

The MSP Marketing Edge was established in 2016 and is arguably simpler to understand as there is one service at one level, at one low monthly price.

You're provided with all the marketing materials you need to get new clients, plus unlimited hand-holding and direct support from Paul Green and his team.

The critical difference with the MSP Marketing Edge is that it's only supplied to one MSP per area. Once you have claimed your area and locked it by becoming a member, none of your competitors can use the service.

Every month you are supplied with one set of easy and ready-to-use marketing materials, including videos fronted by a female presenter, syndicated blog articles for your website, enhanced social media content and talking points to easily create original LinkedIn content.

There's additional content, including:

• A guide to educate your prospects about technology, and promotional tools to get that guide out there
• A printed newsletter to mail to prospects
• Educational emails with versions for prospects and clients

The MSP Marketing Edge is an online resource that you get a login for. It also has a library of evergreen marketing tools including lead generation campaigns, a book about email security, and an IT Services Buyer's Guide that you can brand as your own.

For your website there are smart tools you can add to encourage engagement, such as a password checker, Have I Been Pwned email check, and a pricing/downtime calculator.

You also get more than 100+ technology videos to add to your website (great for credibility).

The MSP Marketing Edge team says you are a member not a client, and they are there every day to help you implement your marketing - through Zoom calls, group webinars, a Knowledge Base of MSP marketing answers and a members-only Facebook group.

There are many levels of membership to the Technology Marketing Toolkit. Some say you can get the best deals by buying at one of their events.

As of 27th February 2025, these were the prices on the Technology Marketing Toolkit website:

• Toolkit Membership: $497 a month for 24 months
• MSP Launch Academy: $2,394 joining fee, then $1,197 a month for 23 months
• Accelerators Club including Marketing Automation Platform: The prices are no longer on the website, but this was previously priced at $3,990 for the first month, then $1,995 a month
• Producers Club: $1,997 a month, or $1,897 a month if you use their marketing automation platform

It's a single fixed cost of $199 a month, no contract, cancel any time. You benefit from a free 30 day trial. And it's limited to one MSP per area.

MSPs in the UK pay £1 for their trial, then £149 + vat a month.

This is a considerably lower price point than Technology Marketing Toolkit, which reflects the huge value offered. You get all the marketing content you need and unlimited support, without having to be tied into events and coaching calls you don't necessarily want.

Both Technology Marketing Toolkit and MSP Marketing Edge have plenty of reviews available on their website and other platforms, such as Google Reviews.

At time of writing, Technology Marketing Toolkit has 161 Google reviews with an impressive average rating of 4.9. This is their most recent review.

Meantime the MSP Marketing Edge has 76 Google reviews, with an average rating of 5.0. This is their most recent review.

You can read about the people behind Technology Marketing Toolkit here.

The MSP Marketing Edge's Paul Green is the world's go-to marketing expert. He is based in the UK and has gained a loyal following in the US with his hugely successful weekly MSP Marketing Podcast, and popular MSP Marketing Facebook group.

In January 2025, Paul published a new book on Amazon, called MSP marketing: Start Here.