Generating leads is a problem many MSPs face when trying to win new clients. They often look for help from businesses such as MSP Marketing Edge or Technibble…
You can get marketing content from almost anywhere these days. Vendors give it away free to thousands of their partners.
So, no wonder many MSPs choose a specialist content provider – especially when the provider will only give the content to one MSP per area.
There are several specialists to choose from. Here, we’ll help by looking at two popular options – Technibble and MSP Marketing Edge.
To be transparent: This article has been written by the team behind the MSP Marketing Edge. We aim to give a fully balanced view. This review is based on information available on websites and online reviews.
The service: Technibble
The Technibble website states they will ‘help members get more managed service clients by providing a service to predictably grow your MSP customer base fast’.
They outline the difficulties faced when trying to reach and find managed service clients fast. And trying to educate them to generate recurring revenue.
The service offers customers everything they need to find and retain clients month after month without needing to be a marketing expert. Membership gives access to an archive of premium MSP content, sales funnels and a clear marketing services roadmap.
They aim to provide content that strikes the balance between being informative and selling, with the focus being on delivering immediate value and interesting content that non-techies will understand.
The service: MSP Marketing Edge
MSP Marketing Edge also helps MSPs win new clients.
The business delivers tools to its members to get their content in front of their desired audience via its 3 step lead generation system.
The offering includes a library of valuable tools, including videos, blogs, guides, LinkedIn content, an IT Services Buyer’s Guide, and an Email Hijack book which members can brand as their own. There are also new off-the-shelf lead generation campaigns delivered every month.
MSP Marketing Edge works with only one MSP per area to avoid your marketing clashing with a competitor. If your area is already taken you can join a waiting list.
Members become part of the 700-strong community of non-competing MSP owners. And everyone benefits from unlimited support including 121 video calls at no extra cost.
The cost: Technibble
The business gives members two options – monthly membership for $49 per month or an annual subscription for $450.
They offer a fully protected 100% satisfaction guarantee or a full refund if you cancel in the first 30 days.
The cost: MSP Marketing Edge
The MSP Marketing Edge offers its members a subscription - a fixed monthly fee of £149 +VAT for MSPs in the UK and US $199 for MSPs elsewhere in the world.
The subscription is massive value in return for access to a whole host of marketing materials and members also crucially get unlimited support from founder Paul Green and his team.
Again, there’s a 30 day free trial, protected by the guarantee of no contract and the option to cancel at any time.
What MSPs say
About the people behind the services
Bryce Whitty has been running websites since 2002. He started Technibble in 2006, sharing his knowledge as a computer business owner, relying solely on the content-marketing model.
In 2016 he started his marketing membership, with most of the original members still remaining.
Paul Green is Head of Big Thinking at MSP Marketing Edge. Paul moved into the MSP space after selling his previous marketing business in 2016.
Paul is a regular contributor to The Tech Tribe and has seen 200,000+ downloads of his MSP Marketing Podcast.
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There are 150,000 MSPs out there. In theory, any of them could support any business. So why should someone pick YOU?
