Tech Pro MSP Marketing vs MSP Marketing Edge [2024]: How do they compare?

The struggle is real. Your MSP needs marketing to get new clients, but you don’t really understand marketing – in fact you might consider it a bit of a ‘dark art’.

There are plenty of marketing suppliers in the channel. But which one is the best for you?

Here, we’re comparing Tech Pro Marketing, a full service agency, with the MSP Marketing Edge, which has a marketing system and the content to power it.

Let's be transparent: This article has been written by the team behind the MSP Marketing Edge. Our goal is to give a fully balanced view. This review is based on information available on websites and Google Reviews.

Tech Pro Marketing was founded in 2017, promising to ‘stand as a beacon of innovation, expertise, and unwavering commitment to your success’. They’re on a mission to redefine MSP marketing.

CEO Nate Freedman says they ‘strive for unprecedented growth and to embark on a transformative journey with their MSP customer base, blending expertise in digital marketing, strategic thinking and operational efficiency to deliver exceptional results’.

With a three-tiered approach of inbound marketing, outbound lead generation and online presence, services available include marketing, SEO, web design, cyber security marketing and IT services marketing.

Tech Pro Marketing offers a free online course for visitors to their website, to find out what needs to change in your marketing to generate leads and win new customers.

MSP Marketing Edge founder Paul Green believes the secret to success for marketing an MSP is this: You need a marketing system.

The business does not offer any kind of bespoke service, but instead provides a system to its members, along with all the marketing content they need to make the system happen.

Add to this a library of go-to marketing tools, including the IT Services Buyer’s Guide, an Email Hijack book which members can brand as their own, and lead generation campaigns.

To avoid clashes with competitors, MSP Marketing Edge works with only one MSP per area, offering a waiting list if someone is already operating in your area.

Members get the benefit of belonging to the strong 700+ community of non-competing MSP owners with unlimited support from owner Paul Green and his team to attract and retain new and existing customers.

Members also have more than 100 technology videos to enhance their website's credibility, smart web tools such as a password checker, Have I Been Pwned email checker and a pricing/downtime calculator.

The company does not publish prices on its website like many full-service MSP marketing agencies.

Instead, it asks you to ‘request a strategy call’ and they will create a bespoke package for you.

The MSP Marketing Edge is a subscription business with a fixed monthly payment of just £149 +VAT for MSPs in the UK and USD $199 for MSPs everywhere else in the world.

Members get a 30-day free trial, protected by the guarantee of no contract and the option to cancel at any time.

This represents massive value looking at the wealth of marketing materials along with the support from Paul and his team that’s included.

At the time of writing, Tech Pro Marketing has received 48 Google reviews. Here’s the latest:

Paul Green’s MSP Marketing Edge also enjoys consistently good feedback from reviewers of their services, the latest being: