Videos on your website: My ‘good enough’ kit list
Engagement is good. People who don’t know much about IT support buy with their heart not their brain. So they have to be persuaded emotionally, not cognitively.
Standoutability + Marmite = more critics + more clients
There are plenty of beach huts available. To the average person who doesn’t know anything about beach huts, they all look the same and therefore do the same job.
A conversation: The business case for buying traffic
I do a lot of Googling for MSPs around the country, and I see a lot of pay per click (PPC) adverts on Google. You know, the paid for adverts at the top.