Want to know one of the biggest secrets to effective marketing? It’s all about big mo.
MSPs: Why your photo is your greatest sales tool
Let me just start off by saying – I am not a narcissist. You’d be forgiven for thinking I am, considering you see my face the second you log onto …
MSPs: How to ask your clients for 2 year contracts
Here’s a scary idea. Next time you get a new client, instead of asking them for a 12 month contract, why not ask them for a two year contract? Or, …
Episode 142: Your MSP’s marketing advantage: Showing empathy
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Episode 142 includes why empathy is the core marketing skill to develop, Paul’s real life example of why ‘before & after’ case studies matter and the MSP owner that thinks the tech on-site visit is dead
MSPs: How to recruit techs in a difficult market
If you’ve tried to recruit a technician recently, you’ll know it’s a complete nightmare out there. Of course it’s not just MSPs that are struggling when it comes to recruitment. …
Episode 141: How this MSP is achieving “crazy growth”
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Episode 141 includes how one MSP has driven some huge growth, which business cards have a place in 2022 and a sales expert with tips to make selling easier
Episode 140: Use LinkedIn to build a recruitment pipeline
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Episode 140 includes why you should be constantly recruiting on LinkedIn, how you can use marketing momentum to grow your MSP and a branding expert explains the power of the single message
Episode 139: A genius idea to free your technicians’ time
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Episode 139 includes how to get the most out of your tech’s time, the importance of thinking like your prospect and how to be a printed MSP author
Episode 138: Why your MSP needs a Business Mom
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Episode 138 includes why there needs to be a motherly role within your MSP, who should your phone person be calling and what should they say, plus an international MSP expert shares the global differences between MSPs
Episode 137: How to start an MSP YouTube channel
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Episode 137 includes how your MSP could dominate YouTube, the set-up to give your phone person and which tools do MSPs always get wrong
