Most MSPs say differentiation is one of the hardest aspects of marketing. Here’s an easy way to figure out why someone should buy from you
Episode 240: MSPs: How to reach hot prospects other MSPs can’t
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Episode 240 includes how to reach hot prospects other MSPs can’t, how to know the names of prospects visiting your website, and the MSP that increased sales by 500% at a fifth of the cost.
It takes 50+ touchpoints to get a new client for your MSP. How do you make that easy for yourself?
If you’re about to run a marketing campaign for your MSP, pause a sec… you’d be better off setting up an easy marketing system. Here’s why
Should MSPs use AI robodiallers to make prospecting calls?
Could an AI robodialler be a smart add to your marketing toolkit? I tested one… its not ready for marketing yet, but could work for inbound helpdesk calls
Can’t reach your prospects? Stop trying as an MSP sales person… and use this technique instead
Often the context of how we contact someone affects whether they’re willing to listen. This is a super smart way to reach dream prospects
Episode 225: MSPs: Send a Xmas card to prospects… in March?
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Episode 225 includes saying goodbye to distractions, sending your prospects a Christmas card in MARCH, and closing more deals by improving your communication with non-technical people.
Don’t sell cyber security. Sell “you’ll sleep better at night” (features vs benefits)
Selling to business owners and managers is a lot easier when you see the world through their eyes, and understand why they buy what you sell
Episode 220: MSPs: This tool sells more to your clients
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Episode 220 includes five marketing myths that are holding you back, this tool sells more to your clients, and the secrets of successful Facebook marketing.
MSPs: Here are 3 sexy emails you can send to leads & prospects
Here are three marketing emails you can swipe and adapt for your MSP, plus a simple guide to creating more. Easy
MSP sales: Would you physically visit leads in their office?
Would you ever consider hitting the road every day to visit 7 leads, who weren’t expecting you? This MSP is doing exactly that
