I was at a property event on Friday afternoon (my other big project apart from working with MSPs is build to rent, where you buy land, build houses and keep …
Facebook’s big change again justifies building your own audience
So last week Facebook announced a big algorithm change. As the BBC reported: Facebook is to change how its news feed works, making posts from businesses, brands and media less …
Your “extra profit matrix” (so exciting you’ll want to lick it)
Here’s something that will take 20 minutes to do, and could easily add thousands of pounds of extra profit in time for Christmas. Launch Excel, list everything you sell at …
Back end profits: 3 questions to ask yourself
Have you read Ready, Fire, Aim by Michael Masterson? It’s a great book, packed with goodies. I love the emphasis on taking action. And I was flicking through it at …
The most important figures to track (how much money you take home)
I’m reading a very entertaining business autobiography at the moment about the founder of Iceland (yes the supermarket): Best Served Cold by Malcolm Walker.
You’re leaving money on the table
He’s the kind of client that you don’t have to think about much. You know the kind I mean? The kind who are the bread and butter of the business.
Hands on guide: Automated direct mail (a secret marketing weapon)
How much post did you get this morning? Probably not as much as arrived each day ten years ago. These days we are more likely to recieve emails and social media
