So if you’ve been consuming my stuff for a while, you’ll know by now that I’m a firm believer in taking a very long-term approach to getting new clients for …
Episode 37: Why MSPs should use printed newsletters
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Episode 37 includes why you must start a printed newsletter for your prospects, the benefit of investing in your clients for growth and a new sales tool for creating presentations
Episode 34: How to market cyber security
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Episode 34 includes 84 nuggets of critical advice for every MSP, the rules to follow to make your website better and looking at the marketing implications of a cyber first future
Episode 31: SPECIAL: Get new clients deep dive
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Episode 31 is an extended special episode in which an MSP owner invites Paul to analyse their marketing and form a new plan to get more new clients
Back to the office? Don’t let your staff slip back into bad habits
WFH is still a big thing – and will be for years (if not forever). But for many, office lights are being switched on again for the first time in ages.
Episode 27: A good time to buy a competitor?
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Episode 27 includes how to grow during hard economic times, is it the right time to acquire another business and some great tips to manage cash flow
Midweek monotony? 3 ways to keep yourself motivated right now
A confession: Last week I suffered from a temporary, but severe case of CBA* (Can’t Be Ars*d) The week started OK. But by Thursday morning all my motivation had melted …
Episode 24: MSPs that niche their marketing, sell more
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Episode 24 includes how to exploit the power of marketing in a niche, the dangers of traffic without conversion and generating more MRR by whitelisting
2020 Focus area 5) The will to act
Here’s the fifth and final focus area. There’s a part of my story that most people find too extreme; too terrifying to dwell on.
2020 Focus area 1) Know what you want, and have a robust plan to get it
I’m starting a new series of 5 articles today. Designed to help you reflect and focus on what’s most important to you in 2020.
