Intrigued French Bulldog

The simplest way to get new clients: The intrigue letter

Paul GreenUncategorized

There are dozens of ways you can get new clients. Literally, dozens. Each have their pluses and minuses. NetworkingSome people swear by networking. I swear at it (because I think …

Got something to lose

Get new clients: What prospects fear about MSPs

Paul GreenUncategorized

Fear. It’s a surprisingly strong driver of your prospects. Put more precisely, they are more driven by the avoidance of pain, than they are by the opportunity to gain. You …

Halfords bulbs

£16 profit in 5 minutes 42 seconds

Paul GreenUncategorized

I was at a property event on Friday afternoon (my other big project apart from working with MSPs is build to rent, where you buy land, build houses and keep …

Disengaged staff

The warning signs your staff are disengaging

Paul GreenUncategorized

I’ve written previously about the three types of staff you have within your business: Engaged: Your very best staff who you can rely on whatever the circumstances. Not engaged: People …

Facebook

Facebook’s big change again justifies building your own audience

Paul GreenUncategorized

So last week Facebook announced a big algorithm change. As the BBC reported: Facebook is to change how its news feed works, making posts from businesses, brands and media less …

Uber

Uber-good opportunity for some PR this week

Paul GreenUncategorized

So imagine there was this massive company that most people knew, whether they’d used it or not. And it had a huge data breach affecting 57 million people. Then it …

Extra profit matrix

Your “extra profit matrix” (so exciting you’ll want to lick it)

Paul GreenUncategorized

Here’s something that will take 20 minutes to do, and could easily add thousands of pounds of extra profit in time for Christmas. Launch Excel, list everything you sell at …

Ready Fire Aim

Back end profits: 3 questions to ask yourself

Paul GreenUncategorized

Have you read Ready, Fire, Aim by Michael Masterson? It’s a great book, packed with goodies. I love the emphasis on taking action. And I was flicking through it at …