And there it is. An overly negative thought or persisting worry has crept into your mind. It happens to all of us at some point in the week. But if …
The faster you can implement, the greater your chances of victory
We all have good ideas. REALLY good ideas. And often our natural inclination is to sit on them. We figure we’ll get around to them at some point
The McGurk effect: Why your marketing must be emotional (not rational)
I was recently reminded about the McGurk effect while listening to an audio book called Win Bigly. It describes how Donald Trump managed to become President.
Video: How MSPs use LinkedIn to get new clients
LinkedIn has become such a powerful marketing tool for MSPs. Yes it’s a numbers game. But if you can connect to enough people and start enough conversations, the odds are …
6 areas of business improvement (2 of them free you from the business)
There are 6 different areas you can improve your business. Two of them you probably already do brilliantly. Two of them grow the business (and its net profits). And the …
Your MSP’s most precious and finite resource
Question: What’s the true purpose of your MSP? It’s not to provide managed services, or to keep clients happy. That’s just what it does. I strongly believe that the purpose …
Worrying
For the first few years of my sole business journey I was a terrible worrier. I would lie awake at 3am worrying whether this client or that client was going to leave
Handy calculator: Why your marketing MUST be more than just new clients
For years I have banged on about marketing being a lot more than just getting new clients. It’s about keeping them and getting them to choose to spend more as …
Facebook pages are seriously ill. You need a Facebook group instead
Facebook loves its groups. The more relevant the content is, the more they use Facebook. And the easier it is to sell targeted advertising to reach them.
The best MSP marketing software? A love letter to Infusionsoft
If you’re in any way serious about growing your MSP in a systematic way, you need marketing software. Autotask and Connectwise might be fine for clients. But in my experience …