I love marketing, literally love it. Marketing has not only paid my mortgage over the years, it paid OFF my mortgage by letting me build up a business to become …
Your world is so complicated, it’s no wonder prospects need their hands holding
So, I’d kind of momentarily forgotten just how complicated your world is. Until, this week when I wrote a book about something technical. It took me 5,023 words to explain …
The huge mistake most MSPs make with their brand
I try not to write about brand and branding too much. Partly because I prefer to write about a more effective form of marketing, called direct response. That’s where you …
Video: Linking daily actions to your life goals
The stuff you do – or don’t do – every day has a direct impact on the lifestyle you get to lead. I explained this to a client today, as …
Summer of video marketing: Testimonials made easy
We’re coming to the end of this series, after I declared this to be the summer of video marketing for your MSP. And in my final video today, I top …
Summer of video marketing: 4 reliable content ideas
So this is the summer of video marketing for your MSP. And in my third video today, I address the most common question I’m asked about videos: What content to use. …
A call to arms: This is the summer of video marketing
Getting business owners and managers to pick your MSP is about influencing them at an emotional level. Because they’re not in the world of tech, they can’t tell a good …
The profit matrix will change your life
If your business is new or doesn’t have many clients, today’s video won’t be of any use to you. But if you have a mature business (minimum 3-5 years) and …
Are flyers a good way for MSPs to get new clients?
This question was asked recently in my free MSP Marketing Facebook group. And I thought I’d use the request from a member to critique a flyer, to explore that question.
Locked inside your MSP prison? The 5 causes of chaos
Years ago, I read a sentence in a business book that immediately resonated with me. So I swiftly stole it and added it to my own repertoire: “Most business owners …
