You’ve heard of bootstrapping a business? It’s when a new venture is built up using limited funds and a lot of goodwill.
MAKING 2019 YOUR BEST YEAR: The 4 key questions you must answer
Doing a session with my MSP Mastermind groups later this month about 4 key questions they must answer, in order to see big growth in their business this year.
The McGurk effect: Why your marketing must be emotional (not rational)
I was recently reminded about the McGurk effect while listening to an audio book called Win Bigly. It describes how Donald Trump managed to become President.
Video: How MSPs use LinkedIn to get new clients
LinkedIn has become such a powerful marketing tool for MSPs. Yes it’s a numbers game. But if you can connect to enough people and start enough conversations, the odds are …
Facebook pages are seriously ill. You need a Facebook group instead
Facebook loves its groups. The more relevant the content is, the more they use Facebook. And the easier it is to sell targeted advertising to reach them.
The best MSP marketing software? A love letter to Infusionsoft
If you’re in any way serious about growing your MSP in a systematic way, you need marketing software. Autotask and Connectwise might be fine for clients. But in my experience …
The simplest way to get new clients: The intrigue letter
There are dozens of ways you can get new clients. Literally, dozens. Each have their pluses and minuses. NetworkingSome people swear by networking. I swear at it (because I think …
3 ways to kill your sales
Every MSP wants and needs more new clients. Yet most scupper themselves in several ways. Mostly it’s through a complete lack of systemised sales and marketing.
Facebook’s big change again justifies building your own audience
So last week Facebook announced a big algorithm change. As the BBC reported: Facebook is to change how its news feed works, making posts from businesses, brands and media less …
Does Google think your website is as bad as mine?
I’ve always been quite proud of my website. Until the weekend, when Google told me what it thinks of it. Apparently my site is quite slow to load on mobile …
