Here we go for another crazy week, then. Who knows what the world will look like by the time we get to wine o’clock on Friday evening. So with that …
Video: How to stand out as different to your many competitors
Second of my three videos today, on the subject of getting new clients. The question from David G was: “The biggest thing we find hard to convince is what makes …
2020 Focus area 2) Getting new, quality clients, with less stress
This series of 5 articles is designed to help you reflect and focus on what’s most important to you in 2020. Previous article: 2020 Focus area 1)Know what you want, …
Quality traffic now costs (in cash or sweat)
Good quality traffic is no longer free. It hasn’t been for some time, since Google and Facebook made a series of strategic changes over a number of years. These days …
Literally the worst video I’ve ever seen
I was quite embarrassed when this friend of mine showed me the video that he had put together to promote his business. Now, let me state for the record. This …
The magic MSP pixie dust that turns prospects into clients
I love marketing, literally love it. Marketing has not only paid my mortgage over the years, it paid OFF my mortgage by letting me build up a business to become …
Your world is so complicated, it’s no wonder prospects need their hands holding
So, I’d kind of momentarily forgotten just how complicated your world is. Until, this week when I wrote a book about something technical. It took me 5,023 words to explain …
The huge mistake most MSPs make with their brand
I try not to write about brand and branding too much. Partly because I prefer to write about a more effective form of marketing, called direct response. That’s where you …
Video: Should you use Instagram to get clients for your MSP
Short answer is probably no. 🤣 UNLESS… unless you are targeting clients that use Instagram for their own marketing. I’m thinking hospitality, retail, etc. Anyone chasing consumers is probably using …
Summer of video marketing: Testimonials made easy
We’re coming to the end of this series, after I declared this to be the summer of video marketing for your MSP. And in my final video today, I top …
