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Episode 349 includes: Five super smart ideas for MSPs to use direct mail, do video testimonials like this to influence prospects, and how MSP owners unintentionally self-sabotage their marketing.
MSPs’ Greatest Sales Weapons
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Episode 348 includes: A deep dive into the psychology that drives prospects, three hot marketing ideas around Copilot, and the surprising secret for talking to clients about cyber security.
MSPs: Use Webinars To Find Hot Prospects
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Episode 347 includes: How to use webinars to identify the hottest prospects, would you get up at 5am every weekday to grow your MSP?, and before you do any marketing or sales, you MUST get these foundations right.
Are Facebook Ads Suddenly HOT Again For MSPs?
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Episode 346 includes: Are Facebook ads suddenly hot again for MSPs?, where should you put your LinkedIn energy… personal profile or company page?, and meet the guy who built an MSP from zero to $20 million in six years.
The 4 types of CRMs used by MSPs (and which is best)
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Episode 345 includes: The most important metrics to focus on (not tickets), the 4 types of CRMs used by MSPs (and which is best), and how MSPs can actually make money from AI.
Focusing On Tech Doesn’t Grow Your MSP
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Episode 344 includes: Every MSP is now a media & marketing company, why technically superior MSPs lose deals to “average” competitors, and how MSPs can build resilience every day.
Deep Dive: How MSPs Win Healthcare Clients
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Episode 343 includes: Deep dive into how MSPs win healthcare clients, the 5 questions your MSP website’s MUST answer (or prospects go elsewhere), and the scary implications for MSPs when your clients buy cyber liability Insurance.
What Happens When You Copy Another MSP
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Episode 342 includes: The trap of copying other MSPs’ marketing, LinkedIn’s big algorithm change is SEXY for MSPs, and don’t bother starting marketing until you’ve got these fundamentals in place.
MSPs: Hiring A Salesperson Is A Mistake
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Episode 341 includes: Why you shouldn’t hire a salesperson even if you hate selling, 5 cool marketing ideas from other sectors, and how to outsource operations without making mistakes.
MSPs Using LinkedIn To Find Clients: NEW WARNING
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Episode 340 includes: The danger of building your MSP’s marketing on borrowed platforms, how to turn boring compliance updates into lead gen on LinkedIn, and how to sell more cybersecurity just by telling stories.