Quality traffic now costs (in cash or sweat)

Quality traffic now costs (in cash or sweat)

Paul GreenUncategorized

Last Updated on June 10, 2022 10:26 am

Good quality traffic is no longer free. It hasn't been for some time, since Google and Facebook made a series of strategic changes over a number of years.

These days you need to pay with:

  • Cash: Buying ads
  • Sweat: Giving up your own time working on traffic
  • Or cash: If you outsource the sweaty work generating traffic, you're still essentially paying with cash

I've just filmed a new video about this. I reveal that paid traffic isn't just for top of funnel stuff (marketing to brand new prospects).

You should also be paying for traffic targeted at your existing database.

I explain all - and the video's only 10 mins, 38 seconds.