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Episode 198 includes keeping your foot on the marketing gas pedal, the huge impact of using personalised video in your prospect and client communications, and protecting your clients from their staff and themselves.
Episode 197: Help techs triage tickets properly
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Episode 197 includes protecting yourself from LinkedIn prospect poachers, helping techs triage tickets properly, and how consultative selling can improve your MSP income.
Episode 196 SPECIAL: Inspirational: How this MSP built his business
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Episode 196 includes an extended interview with MSP Founder and industry expert Scott Riley. Scott discusses his remarkable journey to founding a successful MSP, including the time he worked with The Hoff, how he established his business to be truly client-first, and what happened after he burned through $50,000 of marketing budget and ended up with nothing to show for it.
Episode 195 SPECIAL: The cyber security briefing you need to hear
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Episode 195 includes an extended interview with cyber security expert John Douglas. John discusses the ever-evolving issue of cyber security, as well as recounting his amazing career journey, taking in Japanese motorcycle factories, stock trading floors, and international police investigations into organised criminal networks.
Episode 194 SPECIAL: Could your MSP survive losing 50% of revenue?
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Episode 194 includes an extended interview with MSP MD Henry Duncombe. Henry shares his story, from joining the business as an engineer to becoming its MD, including the measures he took to ensure the survival of his MSP following the loss of a £4.5 MILLION client.
Episode 193: How to hire Gen Z technicians
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Episode 193 includes the things you love and hate about your MSP, the power of in-person proposals and scheduled follow-ups, and the importance of authenticity when hiring or marketing to Gen z
Episode 192: MSPs: To do list? Have a “stop doing” list
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Episode 192 includes how a ‘stop doing’ list can supercharge your productivity, set yourself up for sales success by taking control of the meeting environment, and understanding the implications of cyber insurance
Episode 191: This simple trick increases sales for MSPs
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Episode 191 includes why the right time is always NOW, ‘pre-suading’ your leads, and the secret to progressing from coffee date to closing the deal.
Episode 190: Can an MSP do a 4 day working week?
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Episode 190 includes the ONE nugget of advice new MSPs need, the benefits of operating your MSP on a four-day working week, and marketing cyber security without leaning on fear, uncertainty and doubt.
Episode 189: Market cyber security without using FEAR
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Episode 189 includes your views on the value (or otherwise) of SLAs, avoid FUD when marketing cyber security, and the impact of AI on marketing.