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Episode 218 includes is Facebook a viable promotional tool for an MSP, five common website mistakes, and how ’emotional content’ can help you connect with prospects
Episode 217: SPECIAL: Listen to Paul’s BAD cold sales calls
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In the third and final of our series of Special Episodes, cold-calling expert Derek Marin shares some of the advice and tips he’s learnt from cold-calling, and offers me live feedback when I try cold-calling for myself.
Episode 216: SPECIAL: This guarantees your MSP SUCCESS in 2024
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In Episode 216, I’ll be taking you for a walk around one of my favourite places, Willen Lake, and sharing some of the thinking that will help you achieve your business goals for 2024.
Episode 215: SPECIAL: The SECRETS to grow your MSP to $40m revenue
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In Episode 215, I’m joined by Intelligent Technical Solutions CEO Tom Andrulis. Tom and I discuss the hot topic of mergers & acquisitions. Tom also shares some of the stories and secrets, and tells the tale of how he grew his business from nothing to having $40 million in revenue in just 20 years.
Episode 214: What if you could only work 1 hour a day?
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Episode 214 includes adding value to your business in 60 minutes, for how long should you ask a client to commit to you, and focus your marketing by defining your target market.
Episode 213: Ask prospects this cyber security question
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Episode 213 includes what elements of value will make someone buy from YOU, the trick to get you past the ‘gatekeeper’, and the value and power of using your personal brand in your marketing.
Episode 212: Is it worth MSPs doing Google ads in 2024?
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Episode 212 includes should your MSP do pay-per-click Google ads, how switching off can power up your business, and the secret to sustainable business growth.
Episode 211: MSPs: Turn away clients like these
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Episode 211 includes client doesn’t pay – take the service away, new starter to superstar in 50 weeks, and practice your sales technique – but NOT on your prospects
Episode 210: Use Star Wars marketing in your MSP
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Episode 210 includes making your marketing as compelling as Star Wars, the psychology of three-tier pricing, and freeing yourself from time-suck activities with a Virtual Assistant.
Episode 209: The secret LinkedIn tool MSPs don’t know about
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Episode 209 includes how understanding personality types can help shape your sales and marketing, could this ‘secret’ LinkedIn tool give you the edge, and use your marketing to improve your relevance to potential clients