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Episode 129 includes a simple local SEO trick to rank better in Google, the importance of not jumping too quickly on a new idea and what your clients really feel about your price increase
Episode 128: Every MSP needs this strategic referral deal
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Episode 128 includes why you need to buddy up with a particular business to share referrals, understanding the special tool from LinkedIn to boost your profile and there’s an MSP sales expert talking about how to win by focusing on people not technology
Episode 127: SPECIAL: What marketing is working for MSPs right now
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Episode 127 is a special episode in which Paul talks to the owner of a technology marketing agency about the areas in which MSPs should focus their marketing efforts, they also touch on how to adopt a growth mindset and how they grew their own business over a two year period
Episode 126: Clever: How MSPs can reuse marketing content
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Episode 126 includes how to make the absolute most of every piece of marketing content, the leadership benefit of really getting to know your team and the MSP that grew to 100 staff within 18 years
Episode 125: How to gamify your MSP’s website
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Episode 125 includes how to make your website more fun to use, the MSP owner that created a tool for other MSPs and a solution to your business growth distractions
Episode 124: The power of LinkedIn Creator Mode for MSPs
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Episode 124 includes some powerful LinkedIn tools, how to sell cyber security and making the best long-term decisions
Episode 123: The marketing advantage of an IT dispatcher
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Episode 123 includes why ticket triage can help your marketing, the final stage of your one page marketing plan and how to use LinkedIn advertising
Episode 122: What a potential acquirer wants from your MSP
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Episode 122 includes how to prepare your MSP for sale, the importance of being a leader and the next part of your one-page marketing plan
Episode 121: Bond with a new client when you onboard them
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Episode 121 includes how to bond with clients during onboarding, the niche in your marketing plan and another Microsoft revenue stream
Episode 120: Your MSP’s one page marketing plan
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Episode 120 includes the next stage in creating your 1 page marketing plan, how to check if your marketing will work and a phishing expert shares the latest industry news