/
RSS Feed
Episode 149 includes free money for MSPs, how to influence future clients and why scrappy marketing can work for your MSP
Episode 148: MSP marketing lessons from this direct mail
/
RSS Feed
Episode 148 includes a great example of direct mail, clever automation with calendar bookings, MSP planning advice and how to improve sales with ‘relationship signal intelligence’
Episode 147: MSPs – be an adult when a client fires you
/
RSS Feed
Episode 147 includes the benefit to your MSP of having a ‘loss leader’, the importance of being an adult when a client leaves you and a process expert joins Paul to explain how to easily document the procedures inside your MSP
Episode 146: Should you buy a client out of a contract?
/
RSS Feed
Episode 146 includes when MSPs should buy clients out of contracts, the financial numbers that are important to your business and breaking sales down into simple steps
Episode 145: MSPs – the easy way to build SOPs
/
RSS Feed
Episode 145 includes how to become an expert at standard operating procedures, how your MSP could benefit from creating an ‘authority site’ and a cloud back-up expert discusses the future
Episode 144: Your MSP needs a Dream 100 prospect list
/
RSS Feed
Episode 144 includes why and how to identify a Dream 100 list, why speed is of the essence for dealing with prospects and how to do 1 hour of work in 30 minutes
Episode 143: Admit what your MSP CAN’T do, to win trust
/
RSS Feed
Episode 143 includes the marketing power of admitting your limitations, understand the Pros and Cons of using MSP jargon and a marketing expert explains why email marketing isn’t dead
Episode 142: Your MSP’s marketing advantage: Showing empathy
/
RSS Feed
Episode 142 includes why empathy is the core marketing skill to develop, Paul’s real life example of why ‘before & after’ case studies matter and the MSP owner that thinks the tech on-site visit is dead
Episode 141: How this MSP is achieving “crazy growth”
/
RSS Feed
Episode 141 includes how one MSP has driven some huge growth, which business cards have a place in 2022 and a sales expert with tips to make selling easier
Episode 140: Use LinkedIn to build a recruitment pipeline
/
RSS Feed
Episode 140 includes why you should be constantly recruiting on LinkedIn, how you can use marketing momentum to grow your MSP and a branding expert explains the power of the single message