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Episode 143 includes the marketing power of admitting your limitations, understand the Pros and Cons of using MSP jargon and a marketing expert explains why email marketing isn’t dead
Episode 142: Your MSP’s marketing advantage: Showing empathy
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Episode 142 includes why empathy is the core marketing skill to develop, Paul’s real life example of why ‘before & after’ case studies matter and the MSP owner that thinks the tech on-site visit is dead
Episode 141: How this MSP is achieving “crazy growth”
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Episode 141 includes how one MSP has driven some huge growth, which business cards have a place in 2022 and a sales expert with tips to make selling easier
Episode 140: Use LinkedIn to build a recruitment pipeline
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Episode 140 includes why you should be constantly recruiting on LinkedIn, how you can use marketing momentum to grow your MSP and a branding expert explains the power of the single message
Episode 139: A genius idea to free your technicians’ time
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Episode 139 includes how to get the most out of your tech’s time, the importance of thinking like your prospect and how to be a printed MSP author
Episode 138: Why your MSP needs a Business Mom
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Episode 138 includes why there needs to be a motherly role within your MSP, who should your phone person be calling and what should they say, plus an international MSP expert shares the global differences between MSPs
Episode 137: How to start an MSP YouTube channel
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Episode 137 includes how your MSP could dominate YouTube, the set-up to give your phone person and which tools do MSPs always get wrong
Episode 136: How to find a phone person for your MSP
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Episode 136 includes the best way to recruit the all-important phone person, how to protect your time and energy, plus what it means to be a serial entrepreneur
Episode 135: Mop up old prospects with a sales week
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Including how to earn an extra 100k by running a sales week, why repeating yourself in sales conversations is a good thing and how will mergers & acquisitions change over the next year
Episode 134: The 2022 marketing power of the 1922 marketing tactic
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Episode 134 includes why you should start using a 100 year old marketing tool, how to create ‘evergreen’ content for your website, plus the benefit of being a vigilant MSP owner
