When you're looking for regular marketing content for your MSP, there are plenty of services to look at. here we compare two hot services lots of MSPs are talking about.
If you don't have the time or inclination to generate marketing content for your MSP, then you can buy it in. This is called canned content, and while it'll never be as good as bespoke content created just for your business, it beats no content at all.
In this guide we're comparing MSP Camp with the MSP Marketing Edge. Both services provide marketing content for MSPs.
Full transparency: This article has been written by the team behind the MSP Marketing Edge. Our goal is to give a fully balanced view. This review is based on information available on websites and Google Reviews.
The service: MSP Camp
MSP Camp was set up in 2022 by the marketing team behind a Florida MSP called Alltek Services. Their marketing says they took Alltek from a three person IT shop to a $4 million MSP.
The main face of MSP Camp is Taher Hamid, and his LinkedIn shows he joined Alltek as an intern in 2016, before starting MSP Camp in June 2022.
MSP Camp has a clear offering of white label content that can be picked up and used by MSPs. It's ready to use and can also be altered to suit your brand.
Their website shows they offer social media packs, videos, templates, infographics, direct mail and e-books. MSP Camp also has a heavy focus on marketing campaigns. At time of updating (July 2024) they have campaigns available for hardware, co-managed IT and cyber security.
With some of its services MSP Camp has a geo lock, although their basic Scout Plus service can be used by more than one MSP in an area.
The service: MSP Marketing Edge
The MSP Marketing Edge has been running since 2016, when it was set up by MSP marketing expert Paul Green. He moved into the channel after selling a previous healthcare marketing business, and having a 5 year non-compete agreement slapped on him as part of the sale!
The 10 strong team at MSP Marketing Edge creates hundreds of pieces of marketing materials every month and gives them to all members. It also only works with one MSP per area (and pioneered this concept back in 2016) so there is never any kind of clash with multiple MSPs in the same area using the same materials. If your area has already been locked by a competitor, you can join a waiting list.
Paul and his team understand that being a business owner is both the best thing and worst thing in the world. They're there to help you get your marketing done, then get home to enjoy your life. As a member you also receive the strategy and support you need to attract new clients and retain existing clients. There's a community of 700+ non-competing MSP owners. And unlimited support from owner Paul Green and his team.
The MSP Marketing Edge releases new content for its lead generation system every Thursday, with an additional campaigns delivered on the 10th of every month. There's also a library of evergreen marketing tools, including a book called Email Hijack, and an IT Services Buyer's Guide that you can brand as your own.
You also get more than 100 technology videos to enhance your website's credibility. And smart web tools such as a password checker, Have I Been Pwned email checker, and a pricing/downtime calculator. The team are constantly adding new items to improve your marketing.
The cost: MSP Camp
MSP Camp has two levels of service available.
Their bottom level, Scout Plus has doubled in price in the last year. It now costs $97 a month and includes campaigns, direct mail, infographics, social media and templates. It's not geo-locked meaning any competing MSP can use it in the same area.
The mid level Ranger service has now been withdrawn.
The top level Leader service is $297 a month, and includes custom branding of assets.
With each service your first week is free.
The cost: MSP Marketing Edge
The MSP Marketing Edge has a single price tier. At time of writing this is just £149 + vat for MSPs in the UK, and US$199 for MSPs everywhere else in the world.
Every new member enjoys a 30 day free trial, and is protected by the guarantee of no contract, cancel any time.
This is immense value for the huge amount of marketing materials and support that's included. Because the service has more than 700 non-competing members, it can deliver massive value all the time.
What MSPs say
Meantime, MSP Marketing Edge enjoys an average score of 5.0, from 74 reviews.
Here's the most recent review:
About the people behind the services
Both MSP Camp's Taher Hamid and MSP Marketing Edge's Paul Green have active and well listened to weekly podcasts.
Taher is the host of No Fluff MSP Marketing, which started in August 2022.
Meantime Paul hosts Paul Green's MSP Marketing Podcast, which started in late 2019 and will soon celebrate its 250th episode.
Taher and Paul will finally meet in real life and share a stage together, at the upcoming October 2024 ScaleCon event for MSPs in Las Vegas.
