MKC agency vs MSP Marketing Edge [2025]: Which could work best for you?

Last Updated on January 9, 2025 12:13 pm

Is your MSP’s marketing material looking tired? Or are you just starting marketing and not sure what options will work best? MSPs are fast turning to companies like MKC Agency or MSP Marketing Edge for new ideas and solutions…

Finding the right way to attract new clients to your MSP is hard. There are many marketing companies out there trying to get you to sign up to binding and lengthy contracts. But these options may not be the long-term solution you’re looking for as your business changes and evolves.

We’re here to help. The following is a comparison of two MSP marketers: MKC Agency and MSP Marketing Edge.

Let's be transparent: This article has been written by the team behind the MSP Marketing Edge. Our goal is to give a fully balanced view. This review is based on information available on websites and Google Reviews.

The service: MKC agency

Services listed on MKC’s website are clearly outlined – lead generation, social media management, content marketing, branding, WordPress development, graphic design, web design, B2B and outbound marketing.

The premise is that you choose two of the above for unlimited service to use in a variety of project packages, offering you the flexibility to tailor the service to your specific business needs.

The service: MSP Marketing Edge

MSP Marketing Edge founder Paul Green believes the secret to success for MSP’s marketing is simple – lots and lots of content.

The business does not offer any kind of bespoke service. Instead, it provides heaps of brand-new marketing material to all its members.

To avoid clashes with competitors, MSP Marketing Edge works with only one MSP per area. If someone has already signed up in your area you can join a waiting list.

Members also get access to a whole library of marketing tools, including an IT services Buyer’s Guide, lead generation campaigns and an Email Hijack book which they can brand as their own.

Another member benefit is belonging to the strong 700+ community of non-competing MSP owners with unlimited support from Paul and his team. They’ll help you attract and retain new clients – all for a simple and transparent one-off monthly fee.

The cost: MKC agency

The company does not publish package prices on its website, like many full-service MSP marketing agencies.

The site instead directs enquirers to a consultation session – at the time of writing, prices ranged from $150 for an initial consultation to $500 for a marketing consultation.

The cost: MSP Marketing Edge

The MSP Marketing Edge is a subscription-based business with a fixed monthly payment of just £149 +VAT for MSPs in the UK and US $199 for MSPs elsewhere in the world.

Members get a 30 day free trial, protected by the guarantee of no contract and the option to cancel at any time.

The subscription fee is massive value in return for access to the wealth of marketing materials along with the support from Paul and the team that’s included.

What MSPs say

At the time of writing, a review of MKC agency from 2022 said:

Paul Green’s MSP Marketing Edge also enjoys consistently good feedback from reviewers of their services. Here’s one of the latest:

About the people behind the services

On the MKC agency website, founder and CEO Megan Killion details her background, experience and expertise:

“For the past 15 years, I have helped businesses expand their brand presence and achieve their goals as a fractional CMO and marketing consultant.

“My process is designed to empower your brand and outfit your business with the sales and marketing tools needed to thrive, including SDR training and general sales consultancy.

“MKC services are all about supporting your growth, engaging with your audience, and putting you on a solid track to market success and profit.”

Meanwhile, Head of Big Thinking at MSP Marketing Edge is Paul Green. Paul moved into the MSP space after selling his previous marketing business in 2016. He is a regular contributor to The Tech Tribe and hosts Paul Green’s MSP Marketing Podcast. He writes on his site:

“I believe that building a successful business is the BEST way to create the lifestyle you most want to lead.

“That means generating plenty of cash to do everything you want to do – and freeing enough time to enjoy it. For most MSPs that means a bigger house, a better car, and MORE FUN with your family (I’m talking that dream Disney trip, VIP all the way).

“What drives me every day is helping MSPs create businesses that give them the lifestyle they most want. Because…