When you're looking for regular MSP marketing content, there are plenty of options. Here we compare two services many MSPs are talking about.
Struggling for time and juggling the demands all MSPs face? Many are choosing to ease the load of writing marketing content by simply buying it in.
In this guide we're comparing Lemonade Stand with the MSP Marketing Edge. They both do marketing for MSPs but in different ways.
Full transparency: This article has been written by the team behind the MSP Marketing Edge. Our goal is to give a fully balanced view. This review is based on information available on websites and Google Reviews.
The service: Lemonade Stand
The team describe themselves as ‘not your typical digital marketing company’ and place simplicity at the heart of their business - no contracts, no setup fees, and completely transparent management fees.
Lemonade Stand prides itself on impressive fast response times to client queries, promising support on request within 10 minutes.
Promoting the ‘Build then Bless’ organisation, Lemonade Stand aligns itself ‘to implement a first-of-its-kind culture’. They promise to donate a portion of every dollar earned to organisations which fulfil the Build Then Bless mission.
The fruity named firm are also the creators of Yalla, a team management and collaboration platform.
They offer MSPs a full-service digital marketing service. Services available include pay per click marketing, SEO (search engine optimisation), social media marketing, content marketing, and YouTube advertising.
Lemonade Stand works with many other sectors including attorneys, auto body shops and plumbers.
The service: MSP Marketing Edge
The MSP Marketing Edge has been run by MSP marketing expert Paul Green since 2016 after selling his healthcare marketing business.
Paul and his team of ten create hundreds of pieces of marketing material every month for more than 700 members.
They only work with only one MSP per area. So, if an area has already been locked by a competitor, you can join a waiting list for when it becomes free.
As a member you also receive the strategy and support you need to attract new clients and retain existing clients and become part of the 700+ non-competing MSP owner community.
The MSP Marketing Edge releases new content every Thursday, with bonus marketing campaigns delivered on the 10th of every month.
Members are also given access to a library of evergreen marketing tools, including lead generation campaigns, the Email Hijack book, and an IT Services Buyer's Guide that you can brand as your own.
With more than 100 technology videos to enhance your website's credibility. smart web tools such as a password checker, email checker and a pricing/downtime calculator, the team are also constantly adding new items to improve your marketing.
The cost: Lemonade Stand
There are no definitive price guidelines on their website, instead you must ask for a quote. They state they ‘are able to work within almost any budget’.
You will need to have a call with them to get a quote for your MSP’s marketing.
The cost: MSP Marketing Edge
The MSP Marketing Edge has a single price tier of just £149 + vat for MSPs in the UK, and US$199 for MSPs anywhere else worldwide.
New members enjoy a 30-day free trial, protected by the guarantee of no contract, cancel any time.
What MSPs say
Lemonade Stand has an impressive amount of social proof, with 902 testimonials and case studies at time of writing (although not all from MSPs).
MSP Marketing Edge enjoys an average score of 5.0, from 73 Google reviews.
Here's a recent one.
About the people behind the services
Lemonade Stand’s CEO Greg Trimble started the service early in his career. He says it is ‘an Inc. 5000 online marketing agency that is now one of the fastest growing website and marketing agencies in the United States’.
Greg is also a religious and business writer.
MSP Marketing Edge’s Paul hosts an active and well received weekly podcast Paul Green's MSP Marketing Podcast, which started in late 2019 and will soon celebrate its 250th episode.
