Marketing is essential to grow your MSP. But should you use an agency or a marketing content service? Here's a comparison
Your website and all your other marketing is your shop front. And so the window through which the world will view your business.
Your prospect's first view of your MSP is crucial to winning their business (first impressions count). Yet many MSPs have terrible marketing and fall at the first hurdle.
In this guide, we take a look at MSP marketing specialists LeftLeads and MSP Marketing Edge, and compare the different ways they can help you.
Let's be transparent: This article has been written by the team behind the MSP Marketing Edge. Our goal is to give a fully balanced view. This review is based on information available on websites, Google Reviews and TrustPilot.
The service: LeftLeads
LeftLeads specialises in B2B marketing services for MSPs and cybersecurity companies. It works to attract more people to your website and convert them into qualified leads, so you can get on with running your business.
Services include SEO, lead generation, content marketing, website design, marketing automation and award submission. And the company promises ‘tailored strategies that resonate, ensuring you stand out in the IT marketplace.’
LeftLeads uses a unique marketing blueprint and believes that every impactful marketing campaign starts with a solid plan. They provide a guide for MSPs to work towards achieving their marketing goals efficiently and effectively.
Their core philosophy, as shown on their website, works around the ethos of it being ‘11 times easier to convert a lead into a customer if they’re actively looking for the service you’re offering’.
The service: MSP Marketing Edge
MSP Marketing Edge founder Paul Green believes that high quality content is key to MSPs' marketing. He delivers this every week, along with an easy marketing plan and all tools you need to get your marketing done.
The MSP Marketing Edge team doesn't build websites or offer any kind of bespoke service. Instead, they provide the same huge abundance of materials to all members.
To avoid marketing clashes they only work with one MSP per area. If your area has already been locked in by a competitor, you can join a waiting list.
Becoming an MSP Marketing Edge member is safe, as there's no contract, cancel any time. Members get access to marketing strategy and unlimited support from Paul and his team. They'll help you attract new clients and retain existing clients.
There's also a community of 700+ non-competing MSP owners.
The MSP Marketing Edge provides new weekly marketing content every Thursday via its portal, with additional service-based campaigns delivered on the 10th of every month.
There's also a library of evergreen marketing tools, including lead generation campaigns, a book called Email Hijack, and an IT Services Buyer's Guide that members can brand as their own.
For the simple and transparent one-off monthly cost, members also get more than 100 technology videos to enhance their website's credibility, along with smart web tools such as a password checker, Have I Been Pwned email checker, and a pricing/downtime calculator.
The cost: LeftLeads
Like many full-service MSP marketing agencies, the company does not publish prices on its website.
It directs you to a quote page, asking you to answer some questions such as the number of leads required each month.
From here, you will presumably have to speak to a LeftLeads sales person who will tell you what services you should buy and how much they'll cost.
The cost: MSP Marketing Edge
The MSP Marketing Edge has clear and transparent pricing. It's a membership with a fixed monthly payment. At time of writing this is just £149 + vat for MSPs in the UK, and US$199 for MSPs everywhere else in the world.
Every new member enjoys a 30 day free trial, and is protected by the guarantee of no contract, cancel any time.
This is immense value for the huge amount of marketing materials and support that's included. Because the service has more than 700 non-competing members, it can deliver massive value all the time.
What MSPs say
About the people behind the services
Founder and CEO of LeftLeads Steven Morey is a seasoned digital marketer with a track record spanning more than 25 years.
His experience covers a broad spectrum of industries, but he’s particularly versed in the MSP & SaaS industries. His comprehensive expertise includes SEO, content strategy, digital acquisition and value proposition design.
Steering the ship at MSP Marketing Edge is Paul Green. Paul lives in the UK and sold a previous marketing business in 2016 before moving into the MSP space.
He is active on Facebook inside his MSP Marketing group, also contributes to The Tech Tribe, and has seen 150,000+ downloads of his MSP Marketing Podcast.
