Kaseya boasts proven sales strategies, content marketing campaigns and success coaching as key elements in what they can offer. So how does this compare with the MSP Marketing Edge? Let's take a look.
Most MSPs are aware they need marketing and that it’s a key component to their future success. But where to start? And how do you know which services are best tailored to your business and the message you’re trying to get across to prospects?
Some will opt for a fully serviced offering, completely outsourcing the work to the experts.
Here, we’ll compare Kaseya Powered Services to marketing expert Paul Green’s MSP Marketing Edge.
Full transparency: This comparison has been written by the team behind the MSP Marketing Edge to give a fully balanced view. The article is based on information available on websites and chosen reviews.
The service: Kaseya Powered Services
Everyone in the channel knows Kaseya. But not everyone knows they offer marketing services.
The Powered Services team bills themselves on their website as ‘Built by MSPs for MSPs’.
Acknowledging that even the most skilled MSPs struggle to grow monthly recurring revenue (MRR), Kaseya promise they can deliver a tailored approach whether you’re a small business or already have marketing professionals on board.
With ready-to-go marketing campaigns, Kaseya Powered Services say they aim to partner their customers in ‘going to market with new technologies and closing deals via integrated marketing campaigns, sales coaching, exclusive compliance training and access to industry experts’.
Run by a team of ten, the company vision outlines that ‘any MSP can become an expert in closing a new MRR contract. All it takes is having access to the right resources and coaching. Our program is designed to bridge the gap between tech expertise and sustainable MRR’.
The service: MSP Marketing Edge
The MSP Marketing Edge team operate differently in the MSP space, offering a single service featuring high quality marketing materials at a low fixed monthly cost.
Set up by MSP marketing expert Paul Green in 2016, the team creates hundreds of pieces of new marketing content every month.
But it’s only supplied to one MSP per area. This ensures no overlap with local competitors – if an MSP has already locked your area, you can simply join the waiting list.
The team also offers strategic support to their 700+ members to help them attract new business and keep the customers they already have on board (growing MRR).
The MSP Marketing Edge releases new content to members every Thursday, with an additional marketing campaign delivered on the 10th of every month.
Added to this are valuable marketing tools made available to every member, including:
- Lead generation campaigns
- Security book Email Hijack
- An individually brandable IT Services Buyer's Guide
- 100 technology videos to instantly enhance your website's credibility
- Smart web tools such as a password checker, Have I Been Pwned email checker, and a pricing/downtime calculator
The cost: Kaseya Powered Services
Like many full-service MSP marketing agencies, Kaseya does not publish prices on its website, but details what’s included in both its Jumpstart and Pro option packages.
The website asks you a series of questions including business name, number of end points managed and asks you to select your preferred powered services.
From here, the team will presumably create packages to cover your specific requirements and give you a price.
The cost: MSP Marketing Edge
The MSP Marketing Edge operates a simple and easy model of a single price point, offering full marketing resources, access to the community and unlimited support to all members.
At time of writing this is just £149 + vat for MSPs in the UK, and US$199 for MSPs anywhere else in the world.
New members enjoy a 30-day free trial and are protected by the guarantee of no contract, cancel any time.
With more than 700 non-competing MSP members, it can deliver massive value to all members at a very reasonable price point.
What MSPs say
MSP Marketing Edge (through its parent company Paul Green's MSP Marketing) enjoys an average score of 5.0, from 73 Google reviews.
Here's another satisfied member:
About the people behind the services
Kaseya Executive Vice President Dan Tomaszewski is responsible for gathering feedback from the MSP community, using their voice to provide continued customer experience improvements. He is the builder of Powered Services, the Kaseya platform that has helped thousands of MSPs go to market faster and become more profitable.
He joined Kaseya in September 2019 as the Vice President of Channel Success & Training at ID Agent.
MSP Marketing Edge is led by Paul Green, who founded the business in 2016. He is well known as an MSP marketing expert, and often features in vendor webinars as well as in his own weekly MSP Marketing Podcast.
