As the business owner you probably have several jobs within the business. You most likely take an overview of the finances, sales and marketing, premises upkeep, staff development etc… as well as seeing clients.
The day-to-day reality of this workload is that you may struggle to spend quality time on any one activity. Such as sales and marketing (the single most important activity if you want to grow your business).
Here is a scary thought: You will always struggle to create a business that gives you the lifestyle and income you want, whilst your main activity each day is dealing with clients.
If you’re serious about growing your business in the years to come, then you need to find some of your time to work ON the business rather than IN it.
OK, you may be the best technician the business has. And the clients may love you. But the rate of progress of the business will be restricted by the amount of time and energy that you are able to put in.
Spend more time on business development and your business will develop faster. It really is that simple.
Of course, walking away from doing so much support work is not such a simple thing to do. It often takes several months to ease you out without having a negative impact on the business.
But my goodness, it will make a significant difference. Not only will the business perform better, but you will enjoy it more. You will no longer be going home grumpy at night because you’ve got to spend the evening dealing with the finances, the marketing, and the staff problems.
This is a sector that generates new, highly trained and qualified staff every year. So make use of that. Hire and fire until you get the right people to fulfil the amount of support work you need them to complete.
It’s vital to stay in touch with clients but make sure you get the balance right. Working on business development strategies is a powerful use of your time. After all, no one else is going to do it and, as the boss, the driver of the business, it’s a hugely valuable contribution you can make to the future prosperity of your business.
Never be afraid to take a bit of quality time away from your business – a relaxed, refreshed mind will give you greater clarity of thinking.
