Last week I launched an anonymous survey to the thousands of MSPs who follow me on LinkedIn, Facebook, and are on my email marketing list.
I've done this a few times over the last few years. My goal each time is to understand the marketing pains MSPs are feeling right now. And their concerns about marketing in 2025.
Here are the questions and some of the many answers received. How do they compare to your MSP?
Question 1
Thinking about growing your MSP's net profit - what's the one thing (above all else) that stops you from doubling your net profit in 2025?
Lots of MSPs said generating new leads was their biggest issue. No surprises there, I hear this almost every day. Here are some of the responses:
Others said they:
- Can't find the right sales person
- Don't have enough time
- Struggle to drive website traffic
- Suffer from prospects failing to turn up for sales calls
- Can't find the right technicians
Question 2
List a couple of other things that are annoying you about your business at the moment
As you would imagine, an open question like that got a ton of different replies. Which of these things are annoying you right now?
Question 3
Rank how happy you are right now with...
This isn't scientific research of course, and I'm sure the results are skewed by the kind of MSP owner or managed who responded to this (if you're happy with your MSP's marketing and business growth, you'd be less likely to follow someone like me).
But as you can see from my recreation of the survey results grid, few MSPs are delighted with their marketing.
How does this match up to your feelings about your marketing?
Question 4
What's your single biggest marketing challenge right now?
I was shocked how often generating leads came up in this answer.
Here's what I'm going to do to help YOU and hundreds of other MSPs before we reach Christmas
These results are eye opening, right? Inspired by them, I'm going to put on a short live webinar this Friday. It's called End your MSP's lead generation problem in 2025.
In just 30 minutes I'll explain
- Why most MSPs struggle to generate leads (there are 4 common problems)
- An easy lead generation system that works for any MSP
- The quickest way to get started, and avoid much of the work yourself
Plus I'll stay on at the end to enter any marketing questions you have.
Join me this Friday 13th December, streaming live in my Facebook group. You can see what time it is in your timezone, register for the event and watch it live here: https://www.facebook.com/events/604246625399281
Yes it will be recorded if you can't make it. Click below to add a reminder to your calendar.
