I’ve written previously about the three types of staff you have within your business: Engaged: Your very best staff who you can rely on whatever the circumstances. Not engaged: People …
Facebook’s big change again justifies building your own audience
So last week Facebook announced a big algorithm change. As the BBC reported: Facebook is to change how its news feed works, making posts from businesses, brands and media less …
Does Google think your website is as bad as mine?
I’ve always been quite proud of my website. Until the weekend, when Google told me what it thinks of it. Apparently my site is quite slow to load on mobile …
Uber-good opportunity for some PR this week
So imagine there was this massive company that most people knew, whether they’d used it or not. And it had a huge data breach affecting 57 million people. Then it …
Your “extra profit matrix” (so exciting you’ll want to lick it)
Here’s something that will take 20 minutes to do, and could easily add thousands of pounds of extra profit in time for Christmas. Launch Excel, list everything you sell at …
When your business creates long-term stress
Slightly off-topic, but I’m having a hell of a stressful week. And it’s only Wednesday morning. Nothing to do with my work with IT support owners. I’m quite heavily into …
You have to DOA so you don’t end up DOA [updated for 2023]
You know what DOA means, don’t you? You hear cops talking about it in TV crime shows: “He was DOA”. Dead. On. Arrival. And it’s what you will be, as …
Back end profits: 3 questions to ask yourself
Have you read Ready, Fire, Aim by Michael Masterson? It’s a great book, packed with goodies. I love the emphasis on taking action. And I was flicking through it at …
The most important figures to track (how much money you take home)
I’m reading a very entertaining business autobiography at the moment about the founder of Iceland (yes the supermarket): Best Served Cold by Malcolm Walker.
