Are you up against a Super MSP? This is why you have nothing to fear

Last Updated on September 3, 2024 9:39 am

Super MSPs are huge companies that buy MSPs and merge them. Here's why I believe they create marketing opportunities for other MSPs (like yours)

So this happens... a Super MSP that has hundreds of employees buys a local competitor of yours. And suddenly they are in YOUR town.

I don't think you have anything to worry about from Super MSPs. In fact, I believe they create LOTS of opportunities for you.

Here are 3 reasons why:

At your old competitor, the clients watch the service levels go down and prices go up. And all the people they've known for years seem to vanish. This makes them reluctant to sign another contract. Look at an archived copy of your old competitor's website to get names from testimonials and call them. Run paid ads with the headline "Does your business miss Old Competitor's Name?".
Some of the technicians who were transferred to the Super MSP will hate working for a big company. Reach out to all of them on LinkedIn and meet for a coffee "just to connect". Bingo, you now have a pipeline of potential new technicians. Hire the one who can remember the contact names of all the clients of your old competitor.
Sure, the Super MSP will always be better resourced than you - with more marketing and sales people - but none of them will have your passion. Or your speed. The bigger a business, the slower it is to react. You are a speedboat, they are a super tanker. You can adapt to the winds on a whim. They take 3 miles to change course.