Vertical Axion promises to make online marketing easier and more affordable for MSPs. But how does it stack up against Paul Green’s MSP Marketing Edge? Let's compare the two…
MSPs can view marketing as a necessary evil, often presenting their technical mindset with an alien concept which they would rather outsource.
They often choose a full-service marketing agency to help them navigate the unknown and win new clients.
Here, we’ll compare Vertical Axion with marketing and content experts MSP Marketing Edge.
Full transparency: This article has been written by the team behind the MSP Marketing Edge. Our goal is to give a fully balanced view, based on information available on websites and Google Reviews.
The service: Vertical Axion
The simple promise on their website is that MSPs will ‘Get noticed and make money!’
They say the service is a sure-fire solution to making internet marketing easy and affordable, with a service specifically designed for businesses to take control of their internet marketing strategy, drive new business and retain existing members.
Services listed include website design, pre-written marketing content, social media updates, email marketing tools, live analytics and overall website management. They also list ‘premium service’ options including SEO, call tracking and brandable marketing videos.
The service: MSP Marketing Edge
The MSP Marketing Edge offers a single service featuring high quality marketing materials at a low fixed monthly cost.
Set up by MSP marketing expert Paul Green in 2016, the MSP Marketing Edge team operate differently in the MSP space.
They create hundreds of pieces of new exciting content and marketing materials every month that all members have unlimited access to.
With the bonus of the team working with only one MSP per area. This ensures no clash of marketing with local competition – if your area is already locked by a competitor, you can join the waiting list.
The experienced team works tirelessly for more than 700 members, providing strategic support to attract new clients; keep the ones you already have on board, and grow MRR (Monthly Recurring Revenue).
The cost: Vertical Axion
Like many full-service online marketing agencies, Vertical Axion does not provide pricing for the basic or premium services showcased on their website.
Instead, they ask potential members to fill out a contact form or simply call them to discuss their specific marketing needs.
The cost: MSP Marketing Edge
The MSP Marketing Edge operates a simple and easy model of a single price tier, offering full marketing resources, access to the community and unlimited support to all members.
At time of writing this is just £149 + vat for MSPs in the UK, and US$199 for MSPs anywhere else in the world.
New members enjoy a 30 day free trial and are protected by the guarantee of no contract with the option to cancel at any time.
With more than 700 non-competing MSP members, it can deliver massive value to all members, all the time.
What MSPs say
MSP Marketing Edge enjoys an average score of 5.0 from 73 reviews.
Here's one satisfied member:
About the people behind the services
After selling his original marketing business in 2016 on the quest for a better work/life balance, Paul Green tells us more about the next venture which became MSP Marketing Edge:
“When you reliably know how to win new clients and sell more to them, you can relax.
“That’s the hardest part of creating a business that thrives without you. The rest is just about figuring out the operations, systems and people.
“What drives me every day is helping MSPs free themselves from their prisons and create businesses that give them the lifestyle they most want.
“When you get the marketing right, you grow your business without needing to be there every day, and create an amazing life for you and your family.”
Founded in Brownsville, Texas in 2012, Vertical Axion’s President is Herman Pool. He is also the author of Wall Street Journal best seller ‘One Hour Marketing’ and an entrepreneur, marketeer and speaker.
His LinkedIn profile says that Herman was “homeless as a teenager and is currently a successful entrepreneur who works to help others achieve success through teaching others about better process and simple marketing concepts that can elevate any business”.
