Monthly Recurring Revenue is the lifeblood of any MSP. Here's how to generate more of it from things you're already doing for clients
One of the best things about being an MSP is the business model. When I tell friends who work in other sectors that your clients...
-
Always pay you monthly, growing your MRR (Monthly Recurring Revenue)
-
Need you and want you (because everything is changing, all the time)
-
Stay for years and years and years. And years
... they are green with jealousy. If you've ever worked in a business where you have to sell stuff every single month just to meet payroll, you'll know that sucks.
Your model is better 😃
So in that spirit, let me encourage you to look at your one off revenue in a different way:
I believe that every time you do a project or sell some hardware, it should unlock a new source of MRR
Examples:
-
When you do a project, you sell a bundle of related services to maintain their tech at that high level (for example if you replace all the laptops, they take your full security stack and password managers by default)
-
When you do a migration, they start a software subscription with margin for you (for example you migrate their email from exchange to 365... a good time to add extra email security and email signatures)
-
When you sell a router, charge a monthly fee to manage it (monitoring, updates, security)
