If you really want to persuade more business owners and managers to pick your MSP, you must make your marketing emotional, not logical
Have you been watching Picard, the spin off from Star Trek: The Next Generation in the 90s? What a show! WHAT A SHOW!
It finished its final season last week and - no spoilers - I was genuinely so moved that I shed some tears.
Yes. I cried over Star Trek. And I'm not ashamed to admit it.
< engage tenuous link between MSP marketing and Star Trek >
Looking back a bit further to The Original Series (1960s Star Trek), too many MSPs have a Spock approach to their marketing.
Spock is a Vulcan, a being of pure logic with fully suppressed emotions. If he was picking a new MSP, he would look purely for evidence to satisfy his brain:
- Experience
- Qualifications
- Accreditations
And this is the evidence that many MSPs offer on their website.
HOWEVER... this is highly illogical... because right now we don't have any Vulcans on the planet...
So let's flip over to Captain Kirk, a highly flawed human being driven more by his emotions than by his brain. He would pick an MSP based on:
- Pictures and videos of the people he'd be working with
- Social proof, such as reviews and case studies
- An overall feeling of "I like these guys"
Captain Kirk may be just a fictional character (it hurt me to type that). But he's a lot closer to how real people make buying decisions than Spock is.
Make your marketing more Kirk. And less Spock.
