Your MSP's website is your most important marketing tool. And the home page headline is one of the most important elements. Here's how to make it stronger
The great thing about your MSP's website is that you can constantly fiddle with it to improve it.
In fact, you MUST do this. A website is never finished. There's always something to improve to grab visitors' attention and get them to engage with you.
Changing your home page's headline is a quick and easy win.
If your headline is something like this, you have work to do:
IT support for TownName
Yawn 🥱 That's "we do this". No-one cares about what you do... they only care about what you do for them.
Here are 7 alternatives you can swipe and adapt.
Prospects might be more interested if you spelt out exactly what kind of clients thrive with you
IT support for fast growing businesses in TownName
Maybe you could tell them what they get; what the benefit is.
The end of staff complaints about frustrating IT problems
Or tell them what they’ll be able to do with your support.
Focus on growing your TownName business, without any
technology hassles, ever – guaranteed
Here's a bold statement headline.
Make your business's technology better. Instantly
And another version of that.
Technology strategy and support designed to make your business easier
Finally, there's my favourite MSP website headline, that I know many MSPs are already using. The number is the number of users you are currently supporting.
1,058 TownName people already trust us with their business. You should join them
Or this version aimed more at decision makers.
Technology support trusted by 36 TownName businesses. Join them
What's your headline? Email me and let me know: hello@paulgreensmspmarketing.com
Or join 1,900+ other MSPs discussing marketing in my MSP Marketing Facebook group.
