7 creative ideas for great MSP website photos (that aren’t bad stock images)

Your website is the most important marketing asset your MSP has.

Any decision maker thinking of talking to you will look at your site, regardless of how they heard about you.

So you should spend as long as it takes making your website as good as it can possibly be.

There are lots of ingredients for a great site (I have a 9 point checklist here). One of the most important is the images you choose.

Do yours look like this?

Here are 7 ideas for waaaaaay better images to put on your MSP's website.

1) You and your team. Find a great photographer (someone whose portfolio you love), take the financial hit and just book a photo session. I promise you'll love the images, and prospects will too. People buy from people, after all.

2) More pics of your team in different settings. For example, have a BBQ and get the photographer round. Less posed photos, more your team chatting and having fun.

3) Scenic pics of your town. Especially if you are after local clients. Not just the "famous" part of town, but the streets and views locals would know.

4) Pics of your building and cars if you have them. Proceed with caution, most buildings look awful in this context.

5) Pics of you and your family. If a big part of your identity is being a parent, embrace that. It doesn't have to be your kids as they look today. On my about us page I have a pic of me and my daughter from when she was a cute 4 year old, not the evil teenager she is today.

6) Staged fun pics. How many desktops can you stack on top of each other till they fall? Have a sword fight with keyboards. Make your junior lie on the floor and cover them with laptops. The shots you pick will be based on your personality and the personality of the business. If you think "that's a terrible idea" then don't do it!

7) Do good. Get involved with a local cause that has a high visual element, such as a dogs charity. Make a donation and ask for a quick photoshoot to be part of the deal.