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Episode 344 includes: Every MSP is now a media & marketing company, why technically superior MSPs lose deals to “average” competitors, and how MSPs can build resilience every day.
Deep Dive: How MSPs Win Healthcare Clients
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Episode 343 includes: Deep dive into how MSPs win healthcare clients, the 5 questions your MSP website’s MUST answer (or prospects go elsewhere), and the scary implications for MSPs when your clients buy cyber liability Insurance.
What Happens When You Copy Another MSP
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Episode 342 includes: The trap of copying other MSPs’ marketing, LinkedIn’s big algorithm change is SEXY for MSPs, and don’t bother starting marketing until you’ve got these fundamentals in place.
MSPs: Hiring A Salesperson Is A Mistake
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Episode 341 includes: Why you shouldn’t hire a salesperson even if you hate selling, 5 cool marketing ideas from other sectors, and how to outsource operations without making mistakes.
MSPs Using LinkedIn To Find Clients: NEW WARNING
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Episode 340 includes: The danger of building your MSP’s marketing on borrowed platforms, how to turn boring compliance updates into lead gen on LinkedIn, and how to sell more cybersecurity just by telling stories.
Grow Your MSP 10x Faster With Co-managed IT
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Episode 339 is a podcast SPECIAL: Grow your MSP 10x faster with co-managed IT.
Find new MSP clients: Only THIS marketing works
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Episode 338 includes: Why your marketing should feel repetitive to you and fresh for prospects, what margins should you aim for and how to increase them, you can be an influencer in your marketplace without taking photos of your dinner.
These 4 things will mend your MSP’s website
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Epsiode 337 includes: What your MSP’s website is secretly saying to prospects behind your back, why most MSP reporting to clients is ignored and the smartest fix, and huge mistakes you’ll make today that’ll damage your exit.
Should your MSP fire your most annoying client?
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Episode 336 includes: Should your MSP fire your most annoying client?, analogies to help any prospect understand complex tech issues, and how this guy generated 1,000 highly qualified leads for MSPs.
How To Attract Buyers To Your MSP’s Website
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Episode 335 includes: How to drive tons more qualified traffic to your MSP’s website, 21 reasons to add a price estimator to your MSP’s website, and what to do if your referrals have dried up.