Kickstarter

Discover how serious MSPs start generating leads and winning new clients

Join my program that complements and enhances your MSP Marketing Edge membership.

Do you remember how you got to a point where you had to take your PSA, service desk and client delivery much more seriously…?

At some point you must also take your MARKETING seriously. Perhaps today is that moment for you.

Because getting your marketing right is the first in a series of milestones that lead you from a good business, to a GREAT business.

With serious marketing, you will...

Reliably generate leads

Onboard a new client every time you have capacity

Grow your MSP and have lots more resources

Need to do less of the work yourself

Have plenty of cash and personal time so that you can achieve freedom

Introducing: The MSP Marketing Kickstarter

A smart program that helps you build and execute a complete, personalized marketing system for your MSP

This is NOT a generic training course. It's a structured development process where you…

Figure out exactly who to target and how to reach them
Put in place a systemized lead generation engine that your staff or VAs can run for you
Plan how to close prospects, then turn them into 10 year clients

You’ll use our tools and frameworks to build a personalized marketing system for your MSP, step by step, using your own inputs.

Everything is designed to adapt to your market, your clients, your niche, and your goals.

No two MSPs who complete the Kickstarter end up with the same plan.

Level 1: Essential foundations

Build a plan bespoke to your MSP, that guides who you target, how to reach them, and influences them to choose you.

Segment 1:

Tighten your ICP (Ideal Client Profile)

Clearly define the businesses you should focus on (and who to ignore)
Decide which niches & verticals are worth pursuing
Understand the real pain points that trigger MSP switching decisions
Identify who really makes buying decisions, and who influences them

Segment 2:

Use your USP as a conversion engine

Put the work you'll do in the Standout MSP System into operation
Turn your USP into a filter that attracts the right prospects
Use positioning to reduce price resistance and comparison shopping
Shorten sales cycles by focusing on outcomes, not services

Segment 3:

Build systems around your positioning

Make your messaging consistent across every touchpoint
Align your brand with the positioning you’ve chosen
Pressure-test your offering, pricing, and packaging
Easily implement Story Brand + Endless Customers

Level 2: Marketing engine

Put in place a 3 step lead generation system, so your marketing happens whether you’re personally working or not

Segment 4:

Build audiences

Decide which audiences make sense for your MSP
Build visibility in front of your ideal clients
Balance inbound, outbound, and referrals without overwhelm
Focus on channels you can own and control long term

Segment 5:

Grow relationships

Create content that builds trust over time
Use smart marketing hacks to reduce work and improve results
Show up as a credible tech authority, not a generic MSP brand
Use AI to save time without losing authenticity

Segment 6:

Convert relationships

Turn warm relationships into sales conversations more consistently
Know exactly who to contact, when to reach out, and what to say
Run targeted campaigns that support sales without feeling pushy
Use simple offline tactics to stand out 10x more

Level 3: Sales accelerator

Create a system to close clients, improve retention and upsell them.

Segment 7:

Revolutionize your sales process

Understand how to move buyers from first contact, to a sales YES
Structure discovery calls so prospects open up and self-qualify
Run sales meetings that feel natural, focused and outcome-led
Build trust and momentum without pressure or awkward sales tactics

Segment 8:

Epic systemized retention

Nail the first 90 days so new clients feel confident they chose right
Build retention into your service instead of relying on goodwill
Turn satisfied clients into raving fans
Create a system that generates referrals without begging for them

Segment 9:

Sell them more of what they want

Increase prices confidently without damaging trust or relationships
Package and position services so clients want to buy more
Run strategic reviews that lead naturally to upsells and projects
Use roadmaps to shift conversations from cost to long-term value

PLUS: You benefit from 10 Grand Slam bonuses worth more than $4,500

Bonus 1:Value: $995

MSP lead gen toolkit

A pack of content you can use to generate leads. Includes a 52 week content calendar, 40 social prompts, and 5 email sequences.

Bonus 2:Value: $495

MSP USP swipe file

Figuring out what makes you unique is the hardest thing for any MSP. Get 15 high-performing examples of Unique Selling Propositions, 10 positioning templates and a website home page messaging framework.

Bonus 3:Value: $395

ICP clarity workbook

This will help you figure out who your ideal client is, then assist as you build an Ideal Client Profile.

Bonus 4:Value: $495

Outbound caller hiring kit

Using your own outbound caller will accelerate how quickly you get results. This kit includes recruitment adverts, training guides and ongoing coaching framework.

Bonus 5:Value: $395

Sales proposal template pack

Ready to use Canva templates for a sales proposal, a strategic review document, and a technology roadmap.

Bonus 6:Value: $395

Printed newsletter Canva template

Printed newsletters are a fantastic way to stay in front of your hottest prospects until the day they're ready to switch MSPs. Use this ready to go Canva template to create your own printed newsletters.

Bonus 7:Value: $395

Buyer readiness signals playbook

Learn to spot and interpret behavior signals so you can see who is just browsing, who is quietly warming up, and who is actually close to switching MSPs

Bonus 8:Value: $295

MSP sales system checklist

Every element of the perfect sales meeting broken down into a checklist so you can perfect it, and close more opportunities.

Bonus 9:Value: $395

90 day implementation tracker

Every small task you need to get done across the 9 segments is laid out in an easy-to-follow implementation tracker.

Bonus 10:Value: $295

Accountability check-ins

From time to time I'll drop you an email to see how you're getting on and share what other MSPs are doing.