The business owners who are buying from you don’t know how to buy managed services. They are “unconscious incompetents”. Which is why a buyer’s guide is the most powerful marketing tool you’re probably not yet using.
Next time a prospect says your MSP is too expensive, try this…
Next time a prospect says you’re too expensive compared to another MSP, most of the time it’s because they’re comparing apples to oranges. I’ve got an idea to tackle that.
Meta ads or Google ads? Which is best for MSPs?
Three MSPs asked me this exact question this week: Meta ads or Google ads? The answer depends entirely on the job you want the ads to do. Here’s why.
MSPs: Make money from AI with this ABC framework
I coded two apps for my phone while watching TV. And I am, genuinely, the least technical person you’ll ever meet. If I can do it, imagine what YOU could build and how much your clients would pay for it. Here’s the ABC framework for turning AI into revenue.
What’s the one thing a vendor did that put you off them for life?
I asked my Facebook group: “What’s the one thing a vendor has done that’s completely put you off them for life?”. You’re going to love some of the replies.
This ChatGPT change is another reason why your MSP’s website must have a pricing page
ChatGPT has stopped citing Reddit so much, preferring to get information from official websites instead… which potentially means your MSP’s website. There are three very specific pages you need to capitalise on this and be recommended more by AI.
MSP owners: Where does your time ACTUALLY go? (including an exercise that gave me back 10 hours a week)
Quick question: without looking at your calendar, how many hours have you spent this week working ON your MSP rather than IN it? Got a number in your head? Bet you $10 it’s wrong. Here’s the simple exercise that gave me back 10 hours every week.
The 4 phases of a great MSP onboarding experience (most MSPs only do one of them)
What’s that? You’ve won a new client. Hooray. Let’s clink glasses to celebrate. And now… the real work starts. Because what happens in the next 100 days determines whether they stay for a year or a decade. Here are the 4 phases of onboarding that most MSPs never think about.
Are you running your MSP or is your MSP running you?
Back in 2007 in my first business, I had two or three members of staff, but I was still working 70 to 80 hours a week. The business wasn’t growing. And my personal income had plummeted. Those were crazy times! Here’s what I did to turn it around.
Which social media platforms should your MSP actually be on?
LinkedIn. Facebook. YouTube. X. Instagram. TikTok. Threads. Which ones should your MSP be on? And which are a waste of your time. Here’s my verdict on every platform, one by one…