ChatGPT has stopped citing Reddit so much, preferring to get information from official websites instead… which potentially means your MSP’s website. There are three very specific pages you need to capitalise on this and be recommended more by AI.
MSP owners: Where does your time ACTUALLY go? (including an exercise that gave me back 10 hours a week)
Quick question: without looking at your calendar, how many hours have you spent this week working ON your MSP rather than IN it? Got a number in your head? Bet you $10 it’s wrong. Here’s the simple exercise that gave me back 10 hours every week.
The 4 phases of a great MSP onboarding experience (most MSPs only do one of them)
What’s that? You’ve won a new client. Hooray. Let’s clink glasses to celebrate. And now… the real work starts. Because what happens in the next 100 days determines whether they stay for a year or a decade. Here are the 4 phases of onboarding that most MSPs never think about.
Are you running your MSP or is your MSP running you?
Back in 2007 in my first business, I had two or three members of staff, but I was still working 70 to 80 hours a week. The business wasn’t growing. And my personal income had plummeted. Those were crazy times! Here’s what I did to turn it around.
Which social media platforms should your MSP actually be on?
LinkedIn. Facebook. YouTube. X. Instagram. TikTok. Threads. Which ones should your MSP be on? And which are a waste of your time. Here’s my verdict on every platform, one by one…
Your MSP’s Google reviews are sitting there doing nothing
Most MSPs collect Google reviews and then leave them sitting there doing… nothing. Here are six places where they should be working harder for you.
My 5 step format for a perfect MSP case study
For your MSP, reviews and testimonials are great. But the most powerful form of social proof is a case study. Use this format to create case studies that make prospects drop to their knees and beg to work with you.
MSPs: Please. Take. A. Week. Off. And your business will grow faster (pinky promise)
Here’s why regular time off is an underrated growth tool for MSP owners (plus a challenge for you to take off at least 6 weeks a year).
MSPs: What your competitors are doing that you can’t see
I know two types of MSP owner: The one who never checks competitors’ websites, and the one who CAN’T STOP checking them! IMHO both of these approaches are wrong. Here’s my suggested middle ground, plus 6 tools to do the watching for you
5 new things on LinkedIn (and what they mean for your MSP)
LinkedIn has been shipping new features in a frenzy. Nine in the last few weeks alone (someone clearly wants a promotion). Let me tell you which ones matter most for your MSP