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Boo! Why prospects ghost your MSP’s proposals (and how to stop it)

Boo! Why prospects ghost your MSP’s proposals (and how to stop it)

Paul Green October 29, 2026Uncategorized

Your prospect loved the meeting. Looks like you’re about to win a new client. Then you send the proposal and…….. nothing. It’s Halloween week, so here are 2 smart fixes for the most frightening thing in MSP sales: getting ghosted.

Get new clientsSales
Genuine loyalty or inertia? 5 ways to delight your MSP's clients (for FREE)

Genuine loyalty or inertia? 5 ways to delight your MSP’s clients (for FREE)

Paul Green October 22, 2026Uncategorized

How much of your MSP’s retention is real loyalty… and how much is inertia? Here are 5 free ways to delight your existing clients (spoiler alert: cake and donuts are involved).

Building trustClient supportRetention
What if you only had 90 days to win new clients?

What if you only had 90 days to win new clients? (MSP emergency plan)

Paul Green October 15, 2026Uncategorized

If your MSP needed new clients within 90 days, what would you do first? Here’s my emergency plan. It involves LinkedIn, the phone, and lots of breakfasts with strangers.

Get new clientsLead generationMarketingNetworkingSocial media
Is this the single most powerful marketing tool any MSP could use???

Is this the single most powerful marketing tool any MSP could use???

Paul Green October 8, 2026Uncategorized

The business owners who are buying from you don’t know how to buy managed services. They are “unconscious incompetents”. Which is why a buyer’s guide is the most powerful marketing tool you’re probably not yet using.

Building trustGet new clientsMarketing toolsSales
Next time a prospect says your MSP is too expensive, try this...

Next time a prospect says your MSP is too expensive, try this…

Paul Green October 1, 2026Uncategorized

Next time a prospect says you’re too expensive compared to another MSP, most of the time it’s because they’re comparing apples to oranges. I’ve got an idea to tackle that.

ComparisonsPricing
Meta ads or Google ads? Which is best for MSPs?

Meta ads or Google ads? Which is best for MSPs?

Paul Green September 24, 2026Uncategorized

Three MSPs asked me this exact question this week: Meta ads or Google ads? The answer depends entirely on the job you want the ads to do. Here’s why.

AdvertisingMarketingMarketing tools
MSPs: Make money from AI with this ABC framework

MSPs: Make money from AI with this ABC framework

Paul Green September 17, 2026Uncategorized

I coded two apps for my phone while watching TV. And I am, genuinely, the least technical person you’ll ever meet. If I can do it, imagine what YOU could build and how much your clients would pay for it. Here’s the ABC framework for turning AI into revenue.

Sell more to existing clients
What's the one thing a vendor did that put you off them for life?

What’s the one thing a vendor did that put you off them for life?

Paul Green September 10, 2026Uncategorized

I asked my Facebook group: “What’s the one thing a vendor has done that’s completely put you off them for life?”. You’re going to love some of the replies.

Building trustClient support
This ChatGPT change is another reason why your MSP's website must have a pricing page

This ChatGPT change is another reason why your MSP’s website must have a pricing page

Paul Green September 3, 2026Uncategorized

ChatGPT has stopped citing Reddit so much, preferring to get information from official websites instead… which potentially means your MSP’s website. There are three very specific pages you need to capitalise on this and be recommended more by AI.

Leadership & managementLifestyleProductivity & work/life balance
MSP owners: Where does your time ACTUALLY go? (including an exercise that gave me back 10 hours a week)

MSP owners: Where does your time ACTUALLY go? (including an exercise that gave me back 10 hours a week)

Paul Green August 27, 2026Uncategorized

Quick question: without looking at your calendar, how many hours have you spent this week working ON your MSP rather than IN it? Got a number in your head? Bet you $10 it’s wrong. Here’s the simple exercise that gave me back 10 hours every week.

Leadership & managementLifestyleProductivity & work/life balance
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Latest content

Latest content

  • Boo! Why prospects ghost your MSP’s proposals (and how to stop it)
  • Genuine loyalty or inertia? 5 ways to delight your MSP’s clients (for FREE)
  • What if you only had 90 days to win new clients? (MSP emergency plan)
  • Is this the single most powerful marketing tool any MSP could use???
  • Next time a prospect says your MSP is too expensive, try this…
  • Meta ads or Google ads? Which is best for MSPs?
  • MSPs: Make money from AI with this ABC framework
  • What’s the one thing a vendor did that put you off them for life?
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